In "The more you know, the more you see", Lester comments about the importance of being able to connect using images, however images need to be more than merely making services more interesting or entertaining. It is easy today with modern technology to go to Google images, download an image and project it using PowerPoint to enhance a presentation.
"More often than not, images that are remembered are the ones that combine
aesthetically pleasing design elements with content that matters. However, works
that combine both beauty and meaning are enormously difficult to produce."
Paul Martin Lester, Visual Communication: Images with Messages
Today we have so little time in comparison to other influences to make an impact on our congregation and we feel the need to compete with Hollywood and their massive budgets in communicating our message. We must always remember that we are there to proclaim the gospel and that message shouldn't be confused or subverted by a pretty picture, images need to support the theme not merely exist as part of presentation that shows the preacher can use PowerPoint.
It is a skill to use images well, last week I observed my pastor within 30 seconds searching, selecting, and presenting an image to support the theme of the message, this approach misses the opportunity to connect fully the message and the imagery so as to create synergy where by the sum of the parts (spoken word, and visual imagery) work together to create a message that is more memorable, and transformative than the constituent parts would on there own.